Category: ASO

In May 2022, Google started testing a new storefront, and at the end of the month, rolled it out to the majority of the users. While we are analyzing a lot of data pointers – there are some things that have clearly changed. Now, Google hasn’t replicated these changes to the mobile app – but if…

How to become featured app Featured apps are selected by the editorial teams of Google Play and the Apple app store to appear on their main page. The app store featured selects the most popular and trustable apps and is made available for a bigger audience reach. In addition, the featured apps gain a mark of authentication.…

An app title is the first and the best description of the app’s brand value. If you have to increase your app’s visibility, you should invest a lot for research and analysis before selecting one. However, adding generic keywords to the app’s title has benefits and risks. Read more about the dos and don’ts, including…

An app screenshot is one of the critical preview assets to showcase the look and feel of the app to the app visitor. It has to instantly convey the app’s benefits and how it differs from other apps in the market. On average, the customer views your app’s listing for less than 10 seconds. So…

There are around 50 factors that we’ve discovered that contribute to app store rankings. Google Play takes 70 factors into account in its app ranking algorithm.  Top App Ranking Factors That Are Common For App Store and Google Play Google Play Store Ranking Factor Google Play Factors For Mobile App Rankings Apple App Store Rankings…

The image is interactive, i.e. clickable. A mobile application or app can help you earn revenue, increase brand awareness, and also provide the scope to engage with users. But, millions of other apps in the app stores are trying to do the same.  So, what can you do differently to make your app stand out…

Every element on the app’s home page has the power to influence the user to download your app. Specifically, the app’s visual content has to be designed well and placed in the right spots on your app’s product page. This encourages the reader to know more about the app. App Store screenshots are essential marketing…

An android app logo is the first and the most influential app element that a potential user will most likely notice about your app. It should be unique and stand out from the other apps in the search result. The app visitor might ignore it if it is too colorful with many graphic details. For an app…